A NEW TAKE ON WEALTH: GEN Z’S SOFT SAVING

A New Take on Wealth: Gen Z’s Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: gain gradually, conserve aggressively, get a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh point of view. Instead of concentrating entirely on long-term buildup, this generation is prioritizing equilibri

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